If that sounds like fun, text them at 31 for product drops, giveaways or "lonely late-night chats." For his profile photo, he sports a baby-blue turtleneck, large framed glasses and Topo Chico-yellow hair fashioned in an old-school bob.Ĭo-founder Jeremy Kim is part of a podcast, "Under the Influence Show," where they drink seltzer and interview random interesting people. How clever is all that? Much more clever than your run-of-the-mill marketing degree.Ĭo-founder Jonn Dalsey was named to Forbes 30 Under 30 – Food and Drink in 2023. After landing in Hawaii, the brand is the top revenue-driving hard seltzer in Foodland Hawaii. Nectar Hard use the same strategy in San Diego, San Francisco, New York, Seattle and Honolulu. The group then used that list of phone numbers to convince two stores in Los Angeles to do a secret drop. They then put their phone number on a video, and 300,000 curious imbibers texted them. After being turned down by stores, they posted a video on TikTok that fetched 300,000 views in three days. This brand got its start with a bit of clever social media-based crowd-sourcing. Plus, the makers push a lot of goofy art and photos that make you want to have a drink with them. The brand promises a beverage with "no weird aftertaste," zero grams of sugar and only 90 calories per can. The brand uses a non-traditional mix of social media, texting and pop-ups to land products in cities across the country. Nectar Hard Seltzer is an Asian-inspired canned beverage popular on the West Coast.
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